Around the same time Adidas hit their marketing jackpot by inking a deal with Run-DMC, Sprite wisely kicked off their "I Love The Sprite In You" campaign, tapping artists like Kurtis Blow, LL . One commercial had a young man excited that basketball star Grant Hill drank Sprite and believed that he would be as great as a player as him if he did too. Sprite has always been connected to hip-hop culture - from being one of the first mainstream brands to feature hip-hop stars in national ads, to giving a voice to underground artists. https://youtube.com/watch?v=MRbVTKU-6nQ%3Fstart%3D31. Each can is branded with inspirational quotes by one of their favorite musicals artist. Sprite | The Spark | Global | The Work | Campaign Asia St. Ides spots, however, looked and felt like straight up music videos with album-worthy production and flow. short turn-around for a campaign of this proportion, a series of TV and History for Advertising/ObeyYourThirst - TV Tropes Sprite is a lemon and lime soft drink for teenagers mainly with 100% natural . Launching today, Thirst For Yours will feature a series of TV spots, social media content, influencer engagement, outdoor advertising and experiential activations tapping into key cultural moments within the spaces of music, art, film and fashion. You may unsubscribe at any time. 22. * BattleRapping: The Music/KRSOne[=/=]MC Shan ad featured the two longtime rivals battling it it out on the mic, in a reference to their numerous battles during the "Bridge Wars" in the late 80s. Waldman #MusicSermon is a weekly series by Naima Cochrane that highlights the under-acknowledged and under-appreciated urban artists and sub-genres from the 90s and earlier. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. The hip hop portion of the campaign lasted well into the 2000s, with the slogan eventually just being shortened to "OBEY". Great Lymon Taste! With a career spanning thirty years, Rakim has been calledone of the most influential figures in hip-hop history. Despite dropping the "Obey Your Thirst" branding, Sprite is far from abandoning hip-hop the most-streamed genre in the U.S. in 2018 in its marketing. 16. Weve grown accustomed to spotting the logo everywhere from music festivals and shows to the background of BETs hip-hop cyphers. Rather than showing people doing fun and/or incredible things while drinking the product or having celebrity . In 1991, the Wall Street Journal listed the St. Ides ad campaign among one of the worst of the year, which probably didnt matter at the time since WSJ readers werent St. Ides base. the match almost seemed too easy. Most recently, Sprite in March launched Sprite Way, a Spotify playlist and podcast showcasing unsigned hip-hop and R&B talent. Hip hop continued to evolve over the next 30 years. A Campaign to Remember - Adweek Obey Your Thirst - University of Wisconsin-Madison His inspiration for the slogan In 2015, the "Obey Your Verse" lyrical collection included 16 limited-edition cans with lyrics from hip-hop artists like Drake, The Notorious B.I.G., Nas and Rakim. Sprite has been aimed at teenagers and 20-somethings with a cheery $70 million campaign, influenced by hip-hop culture, that carries the theme ''Obey your thirst.'' E.J. In the summer of 1996, Coca-Cola, who manufactures Sprite products, was Unlike Sprites campaigns which were first jingles and still felt like commercials, even when elevated to trading hot bars for Obey Your Thirst. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quench their thirst. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is, * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career. The article below is a work of fiction of unknown origin. Check out this great listen on Audible.com. Its a Natural! The client for the Coca Cola company was Sergio Zemen. The thing Sprite did differently was that it didn't go after the most well-known artists or celebrities, they went to artists who had an appreciation of the culture, and the commercials had an authentic tone, said Jamal Booker manager of heritage communications atCoca-Cola. The campaign was also famous for producing several hip-hop focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with ''Anime/{{Voltron}}'' ([[SincerityMode We're not joking, that actually happened]]). Pusha Ts Nosetalgia is perfection. Before the "Obey Your Thirst" campaign, Hip-Hop in advertisements was For more than 30 years, Sprite has supported and embraced the music, culture and community of hip-hop in a refreshingly real way by authentically championing the genres top names and underground artists alike. This kind of authentic engagement with Sprite drinkers and hip-hop fans can deepen the brand's connection to hip-hop culture, which began in 1986 and continued through its long-running "Obey Your Thirst" campaign. It was almost a rebellious force in music, says Stefan Miller, Sprites senior brand manager. Sprite Revamps "Obey Your Verse" With Tupac, Missy Elliott - HipHopDX 1. Obey your thirst." Sprite's new ad campaign focused on differentiating Sprite from its competitors by acknowledging all the ways other products were marketing themselves and telling the consumer that this was not the case with Sprite. 12, 2015. Sprite Spotlights Hip-Hop Tastemakers with "Thirst for Yours" - News After 25 years, Coca-Cola Co.'s Sprite is moving from its "Obey Your Thirst" tagline to "Thirst for Yours" and from rap to hip-hop, AdAge . In the 1990s, the "I Like the Sprite in You" campaign included performances from hip-hop talent. Sprite Obey Your Thirst (Pete Rock, C.L. Smooth, Grand Puba) While all of the Venoms had battle verses, only Roxanne Shant and Kool Keith directly rap battled one another during their fight. This is evident in their wide-ranging appeal, using music and pop culture icons to urge consumers to "obey their thirst" and experience the refreshing taste of Sprite regardless of their skin color, language, or background.Ultimately, the "Image is nothing, taste is everything, obey your thirst" slogans are important because they encourage . 13. One of the only Brahma temples on earth is there, and the city's lake is said to have been made from one of Brahma . Does Coca-Cola Taste Different Around the World? The most famous Sprite ad campaign was the "Obey Your Thirst" campaign, which featured NBA superstar LeBron James. "We were looking for something hip, something fresh, something Let Marketing Dive's free newsletter keep you informed, straight from your inbox. The series seeks to tell unknown and/or forgotten stories that connect the dots between current music, culture and the foundations of the past. We understand that hip-hop culture is essentially the root of everything cool and hip in culture, period, and its been commodified and appropriated within an inch of its life. Sprite Promotional Mix - Jeanelle Pierre Promotion Mix Over the years, Sprite has continued to be one of the most consistent brands in hip-hop. Remember to keep your email concise and to the point, highlight your best work, and provide easily accessible smart links. As you can imagine, the successful Sprite brand belongs to the Coca-Cola Company . In this episode of Gold Rush, Sean Kantrowitz talks to the people involved in the making of this legendary, game-changing campaign, as . St. Ides run with hip-hop doesnt have the same happy ending as Sprites. California, was addressing a gathering of the Boy Scouts of America on a Sprite's "Obey Your Thirst Campaign" 2016 | Sidewalk Hustle somewhere, so I jotted it down. 'Obey Your . All Rights Reserved. By studying it, I was able to see some holes in the plan and therefore 3:12. There's a delicious ray of sunshine in every drop. In a turn of events too . By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. It took Afrika Bambatta convincing them to unite as Voltron to finally take it down. Then, in the 90s, Sprite teamed with some of hip hop's living legends, including A Tribe Called Quest, Nas, Grand Puba and Pete Rock & C.L. Obey your thirst (1994-1998) Launches in 1994 Sprite was a light, crisp, and refreshing beverage Sprite marketers wanted to convey that Sprite was not pretentious. Topics covered: business models, technology, partnerships, culture and high profile personnel changes. Aspiring fashion designerSeth Giscombe stars in Sprite ad. The words "obey your thirst" are placed at an equal proximity to each side of the ad. ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers. But the history of Sprite and hip-hop is a long one, spanning the careers of dozens of artists over more than three decades. looking to change the image of its sparkling soda. As a hip-hop head, I was all over it. Bertini. We wanted to pay respect to the music and the culture. The Crooked I capitalized on that. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. | 8 a.m. The company is based in California, Read more, Dr Pepper is a carbonated soft drink that is marketed as having a unique flavor. 14. The "Thirst For Yours" platform was designed to meet the changing tastes of younger consumers, a focus that continues with this . Sprite's Snapchat Campaign Got 2 Million Views in 2 Days: Case Study 2023 Vibe Media, LLC. In the 1990s, the "I Like the Sprite in You" campaign included performances from hip-hop talent. The new "Thirst for Yours" campaign follows more than three decades of the soft drink's tie-ins with hip-hop, and it replaces the brand's long-running, hip-hop-connected "Obey Your Thirst" campaign, which promoted self-expression and individuality. This campaign marks the latest to come out of the "Obey Your Thirst" campaign first featured back in 1994. To further engage with Gen Z, Sprite is using tactics that are popular with the cohort, such as featuring social media content, working with influencers Kodie Shane and Seth Giscombe and developing experiential activations around the 2019 BET Awards. Anybody Else Remember This Sprite Hip-Hop Voltron Commercial Throwback In 1994, a series of hip-hop-connected ads were launched as part of the "Obey Your Thirst" effort. The commercial was directed by Spike Jonze. The commercial then ends. Among all consumers who Sprite Re-Introduces Obey Your Verse Lyrical Collection with Three New How to Implement a Healthy Content Moderation Strategy, Inside the changing data landscape in marketing, How marketers are preparing for a cookie-less world. Another newer slogan used for Sprite is "Freedom From Thirst". Hip-hop rose during the post-industrial 1970s in the Bronx borough of New York City, and spread via block parties. Welcome to UpThirst.com where we thoroughly research all types of beverages. The campaign was very successful in attracting young people to the brand. Always remember to obey your thirst. Erica Sweeney Beverage companies centering campaigns for the urban demo around black music was nothing new; Coca-Cola had ads featuring artists such as New Edition and Anita Baker singing their hearts out for the cola in the 80s, and Schlitz Malt Liquor had a legendary and hilarious run of spots featuring The Commodores, The Four Tops, Teddy Pendergrass and more through the 70s and early 80s. Sprite continues to offer its financial support to artists (Vince Staples), festivals and events across the country, placing the company in a much more honorable standing than your average corporate culture vulture. agency known for its ability to appeal to the younger masses (Lowe also Hip-hop used to be this subcategory and almost a niche. The brand further expanded into urban youth culture through a partnership with the NBA, while continuing to evolve the creative of the rap campaigns. Look no further. Learn when and why it makes sense for recording artists to hire a music publicist, including the cost, payment, and finding the right publicist for your needs. Sprite Spotlights Rising Hip-Hop Artists In Its New 'Thirst for Yours The effort dubbed "Obey You" includes a series of 20 films, where the voice behind the camerathe voice of Spriteencourages teens and young adults to stay true to themselves in any situation of life . Sprite kicks off BET Awards weekend with 'Thirst for Yours' campaign They tapped artists not based on their popularity, but those that had an underground following and were seen as respected urban soothsayers at the time. * {{Crossover}}: And a pretty left-field one, to say the least. In the commercial, Puba fist-bumps Large Professor and says the line, First things first: Obey Your Thirst.Its speculated that Puba ad-libbed this line in rehearsals, yet the potency was so clear that Obey Your Thirst became Sprites tagline off and on to this very day. 40+ Catchy Image Is Nothing Taste Is Everything Obey Your Thirst The campaign was also famous for producing several Hip-Hop-focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with Voltron (We're not joking, that actually happened). 18. , Round table Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. It's something that has lasted in the hood it's authentic., Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. A program called Sprite Way, which has been underway for a few months, includes a Sprite-curated Spotify playlist featuring 20 tracks from unsigned talent that came from fan recommendations submitted via social media. By the late 90s Sprite had spent roughly $70M on the Obey Your Thirst campaign, tripled sales, and commanded a majority market share of the citrus category (which also included 7Up, Sierra Mist, and Mountain Dew). unknown. The campaign was also famous for producing several hip-hop focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with ''Anime/{{Voltron}}'' ([[SincerityMode We're not joking, that actually happened]]). Aspiring fashion designer Seth Giscombe stars in . This sadhu might have left behind all attachments and renounced the world, but he could not let go of Sprite. Outdoor advertising will feature the likeness of each Sprite Obey Your Verse Lyrical Collection artist along with their respective packaging. Have you ever wondered if the Read more, The dangers of bang energy drink Bang Energy drink is extremely high in caffeine and other stimulants, which can cause Read more, Califia Farms almond milk is a type of milk that is made from almonds. I Like the Sprite In You. Activate your account. . It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quenching their thirst. Sprite has launched an international campaign calling younger consumers to listen to their own desires and follow their own truths. crowd. I remember 12-15 years ago I did an audio commercial for Sprite and to be honest being an MC we do things and we try to be cool about what we do. Homegirl in the background starting at the 10-second mark is a whole mood. Back in 2010, Drake starred in the first spot created for Sprite's "Obey Your Thirst" campaign. Before the &qu. June 24, 2019. By E.J. Sprite Obey Your Thirst Commercial: Cinematography by Tommy Burns

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