Client

Wilder

Client

Space W10

Client

Space W10

Visual Identity

Branding and visual identity for a new gallery in West London. 

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As the identity centred itself around being a platform for artists
to showcase work, the visual aesthetic grew to always put the art
first and foremost by framing it within the identity.

As the identity centred itself around being a platform for artists to showcase work, the visual aesthetic grew to always put the art first and foremost by framing it within the identity.

As the identity centred itself around being a platform for artists to showcase work, the visual aesthetic grew to always put the art first and foremost by framing it within the identity.

As the identity centred itself around being a platform for artists
to showcase work, the visual aesthetic grew to always put the art first and foremost by framing it within the identity.

As the identity centred itself around being a platform for artists to showcase work, the visual aesthetic grew to always put the art first and foremost by framing it within the identity.

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A series of flyers were created to promote individual artists and were then distributed amongst relevant local businesses.

These were stylistically kept elegant and minimal so as to always hero the art of the artist, taking inspiration from Fashion editorial covers.

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gallerypeeps
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I also designed the online platform for Wilder where visitors could see a more in-depth digest of what was currently on and upcoming artist shows.

The site featured bespoke editorial articles on featured artists and interviews with emerging talent from the local area. 

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© Francisco Seiz 2020