I'm a Design Leader with over 15 years of experience, leading teams to create thoughtful, ambitious, branded experiences across product and content.

Product Design

Brand Expression

Design Systems

Art Direction

Mentorship

My work and leadership style is values-driven and rooted in open dialogue and close collaboration to create strategic, conceptual and executional solutions in the areas of product, brand, content, and creative direction.

Throughout my career I've been involved in creating campaigns, content, brand identities, design systems, digital products and experiences for some of the world's most recognized brands.

I believe good design deepens our experience with the material world and fosters intentional change. By simplifying — subtracting the obvious and adding the meaningful — I like to focus on communication over decoration.

Currently, I'm working as a Senior Design Director at Code and Theory.

Amazon_logo-1
National_Football_League_logo-1
Google_2015_logo-1
BBC_Logo_2021-1
Expedia-Logo
TC-Logo
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Pinterest_Logo-1

Code and Theory

Assoc. Design Director  →  Design Director  →  Senior Design Director

2021-Present

Freelance (Koto, Soho House, Elsewhen, Venture Three)

Design Lead

2018-2021

Stink Studios

Designer  →  Senior Designer

2014-2018

Burberry

Designer

2014

© Francisco Seiz 2024