Client
Facebook
Client
Facebook
Client
Facebook
Campaign
Illustration and art direction for the first ever launch campaign of a new online collaboration tool from Facebook.
Campaign
Illustration and art direction for the first ever launch campaign of a new online collaboration tool from Facebook.
Project
Workplace is a communication platform created by Facebook to facilitate productivity within the workplace. We were approached with the task of launching their first ever awareness campaign with the goal of placing Workplace at top-of-mind for C-Level executives looking to modernize their business.
We were tasked with launching the platform’s largest ever
advertising campaign to raise awareness of the offering
amongst business decision makers.
We were tasked with launching the platform’s largest ever advertising campaign to raise awareness of the offering amongst business decision makers.
We were tasked with launching the platform’s largest ever advertising campaign to raise awareness of the offering amongst business decision makers.
We were tasked with launching the platform’s largest ever advertising campaign to raise awareness of the offering amongst business decision makers.
We extensively researched the C-Level business audience to gain valuable insights about their needs and behaviours. With this knowledge we were able to tailor the messaging and demonstrate how Workplace’s features could benefit them and their organisations.
In our executions, we created a visual system that positioned itself around an insight-led narrative and then a product-focused endline - championing the features of Workplace in a relevant context for the target audience.
Front
Insight-led dialogue
Back
Product-led affirmation
Company Feed
Project Pages
Auto-Translate
Video Chat
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From here, we were able to expand on Workplace's existing brand assets and illustration style to design for a series of new formats and executions.
Spanning the UK and US, in eight weeks we designed and animated vast numbers of OOH and DOOH executions for Heathrow, London City, JFK, Newark and Atlanta airports.
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From here, we were able to expand on Facebook Workplace's existing brand assets and illustration style to design for a series of new formats and executions.
Spanning the UK and US, in eight weeks we designed and animated vast numbers of OOH and DOOH executions for Heathrow, London City, JFK, Newark and Atlanta airports.
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We also created digital display advertising to target business audiences during their stay in the Heathrow Airport lounges.
These consisted of fully-animated, transitional executions that were designed to cut through the noise of stock-photo airport advertising.
8 unique executions were created with 16 bespoke illustrations and animations, housed within Heathrow Lounges at T3 and T5.
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We also created digital display advertising to target business audiences during their stay in the Heathrow Airport lounges.
These consisted of fully-animated, transitional executions that were designed to cut through the noise of stock-photo airport advertising.
8 unique executions were created with 16 bespoke illustrations and animations, housed within Heathrow Lounges at T3 and T5.